CloudSync had a powerful enterprise product but struggled to get qualified leads. Their Google Ads campaigns were spending aggressively on broad terms, bringing in small businesses that weren't a fit. The sales team was wasting time on unqualified calls, and the cost per acquisition (CPA) was unsustainable.\n\nFurthermore, their landing pages lacked clear messaging tailored to the enterprise buyer persona, leading to a high bounce rate on expensive paid traffic.

We completely restructured their paid media approach. We transitioned their search campaigns from broad match to highly targeted exact and phrase match keywords focused on enterprise intent.\n\nSimultaneously, we launched a LinkedIn Ads strategy to target decision-makers directly based on job title and company size. We designed and developed three new landing page variations, implementing A/B testing to optimise for conversion rate.

Within 90 days, CloudSync saw a dramatic shift in lead quality and volume. Demo bookings increased by 300% while reducing the overall cost per acquisition by 45%.\n\nThe sales team reported a significant improvement in lead quality, resulting in a 40% higher close rate on demos booked through our new campaigns. The newly established LinkedIn channel became their most predictable source of enterprise pipeline.